以下出版物是PGAV 旅游景点设计公司针对旅游业和世界各地景点的游客进行研究的成果。单击链接将打开英文出版物的电子版本.
Every generation experiences the world in a different way. Young people ages 18 to 29 grew into adulthood at the beginning of a new millennium. Impacted by significant global trends including the explosion of technology, this group has three distinguishing features: they’re more diverse, more educated, and more connected.
继续阅读
As long-time stewards of the environment, Biltmore’s management team was intrigued by the recent PGAV study “Survival of the Greenest.” That survey offered keen insights into how the general population of consumers thinks about sustainability. Learn what happened when Biltmore compared the survey results to results from a panel of their own customers.
继续阅读
In our work with destinations, we have seen increasing evidence that authenticity is a social trend that influences consumers’ decisions to visit one destination over another. Individual attractions or whole destinations are viewed with suspicion if they fail to remain “true” to their core purpose. More importantly, destinations that effectively communicate their authentic attributes and add new experiences that introduce their authentic importance can reach new audiences and find growth potential.
继续阅读
Our study in collaboration with the world-renowned Missouri Botanical Garden and Jerry Henry & Associates found skepticism toward places that sell “green” without actually demonstrating sustainable practices. A closer look at demographics shows that young people are the driving force for environmental priorities, and planners have much to gain by paying attention to their voices.
继续阅读
PGAV sought to fully understand the reasons why travel consumers make the decision to splurge. We hired Jerry Henry & Associates to conduct a national study of splurging among travelers and attractions visitors to determine the incidence of splurge behavior – and the people most likely to engage in it.
继续阅读
PGAV旅游景点设计公司正式发布本年度景点行业研究动态报告，这是我们第七年连续发布此报告，我们与H2R市场研究公司一起合作，对1500名美国国内受访者进行了采访。这些受访者有的在2021年游览了某个景点，有的计划在2022年游览景点。随着平均收入水平的增加，加上游客们需要释放被压抑的旅游需求，人们纷纷开始兑现梦想清单上的探险活动。我们预计旅游业复苏势头将进一步增强。除了探讨旅游趋势和游客动机外，我们还对游览动机、到访障碍以及非白人游客特有的其他因素进行了更深入的评估。关于游客之声的更多讨论，请访问PGAVdestinology。
继续阅读
第六年度游客之声——是PGAV旅游景点设计公司根据消费者信息进行的景点行业研究动态报告。我们与H2R市场研究合作，提出了对未来一年的展望，涵盖20种景点类型。在我们迈入2021年之际，对于我们的行业来说，现在是审视未来一年的重要时刻。关于游客之声的更多讨论，请访问PGAVdestinology。
继续阅读
在有史以来的第一份此类行业动向报告中，我们的研究揭示了来自加拿大、墨西哥、中国、英国和日本的旅行者如何计划他们的美国之旅，他们想去哪些景点旅行，他们选择这么做的动机是什么，以及为什么许多人考虑来美国旅游——但又推迟到以后的原因。
继续阅读
“游客之声”为行业标准提供了范本，对景点的综合行业绩效进行数量化分析，展望旅游行业未来发展前景，特别是直接从游客自身的角度分析了解他们为什么选择参观或不参观某个景点.美国人渴望踏上旅途，我们也同样热切希望与同行们分享这项基准调研的结果.
继续阅读
随着我们对旅游景点行业研究的深入，并有幸参与设计，我们发现故事描述让游客越来越着迷. 我们采访过神经科学家、社会学家和我们经验丰富的故事创作者，明白了编织精彩故事的奥秘和技巧.
继续阅读
与家人一起出游是一种十分微妙的利益权衡，比国会的小组委员会还要复杂. 当事情没能按照预期计划进行时，你需要思维敏捷、灵活地进行调整. 当你认为你已经让孩子想通了时，他们又会让你的计划彻底改变. 这就是家庭度假，是家庭成员共同参与的最有意义的行动.
继续阅读