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October 8, 2013 — Ben Cober
Faster than some speeding bullets; unstoppable by rain, sleet, snow, and Earthquake; and virtually un-crashable. Look, out in Palo Alto! Is it Superman? The Flash? The interwebs? No, it’s the Hyperloop, Elon Musk’s proposed revolutionary transport. The wonderful cocktail of science fiction and science possibility, the Hyperloop claims it could generate more power than it… Continue reading.
March 11, 2013 — Ben Cober
Over the course of the last couple of weeks, I’ve had the pleasure of interviewing many of our vice presidents and PGAV’s principal about how to design extraordinary entrance experiences at destinations. These are intended for a piece I’m aiming to publish later this fall regarding the ins and outs of this process – what… Continue reading.
February 28, 2013 — Ben Cober
Simon Sinek, author of ‘Start with Why,’ said in his 2009 TED Talk that companies which understand, live, and breathe the ‘why’ of what they do, just as much – if not more – than the ‘what’ and ‘how,’ are oftentimes far more successful. Thanks to the vision and creativity of artist Bryan Haynes, we’ll… Continue reading.