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Insights
灵感来自敏锐的洞察力.

以下出版物是PGAV 旅游景点设计公司针对旅游业和世界各地景点的游客进行研究的成果。单击链接将打开英文出版物的电子版本.

Destinology Issues

网络时代

新一代对动物园及水族馆的看法

Individuals born after 1995 are poised to become the most entrepreneurial, demographically diverse, and educated generation on the planet. PGAV’s latest nationwide study polled “Gen Z’ers” to understand their perception of zoos and aquariums, what motivates their interest in visiting these destinations, and how these destinations can better meet their needs and desires.

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不刻意的教育机会

寓教于乐

Field trips are one of the most magical experiences school children can have, but much has changed since our youth of being herded around echoing museum halls by our chaperones like a flock of lost ducklings. We’ve interviewed destination managers from across the country to explore and celebrate some of the greatest leaps in destination school programming.

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旅游景点数字化 3.0

旅游景点游客对技术的偏好

We teamed up with H2R Market Research to interview 500 destination guests and delve into their technological preferences, fears, skills, and knowledge. The study’s findings unravel the key mysteries of what’s going through your guests’ minds while they enjoy the lights, sounds, buzzes, and zips of your destination, and where you can make strategic improvements.

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科学、技术、工程和数学

美国景点独领风骚

Science, Technology, Engineering, and Math fields in the U.S. are projected to grow almost twice as fast as employment in any other occupation between 2008 and 2018. However, America is falling behind many other countries in producing STEM talent. We piloted a deep analysis of the STEM job market and education systems, and how they relate to destinations.

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新型旅游景点游客

经济衰退时期后的旅游动机

Having passed through the crucible of the worst economic downturn since the Great Depression, travel consumers are back on the road. But they are wiser, seek greater value, and are more sensitive to pain points than ever before. Our latest research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.

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成功放归自然

针对动物园游客兴趣和旅游动机的探讨

Zoos are one of the most popular attractions in America, with almost half of all attractions visitors in the country having visited a zoo in the past 2 years. According to the AZA, over 150 million people visit accredited zoos and aquariums annually. That’s more than all professional sports combined! So, what gets Americans excited to go to the zoo in the first place?

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旅游景点设计学

我们的季度刊物“旅游景点设计学”,分享旅游休闲行业的消费者认知和趋势. 全世界有超过7000行业专业人士阅读这一获奖刊物.

订阅 “旅游景点设计学”.

我们的出版物

游客之声

2017年旅游景点行业年度展望

 

“游客之声”为行业标准提供了范本,对景点的综合行业绩效进行数量化分析,展望旅游行业未来发展前景,特别是直接从游客自身的角度分析了解他们为什么选择参观或不参观某个景点.美国人渴望踏上旅途,我们也同样热切希望与同行们分享这项基准调研的结果.

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故事描述

它将改变你的想法

随着我们对旅游景点行业研究的深入,并有幸参与设计,我们发现故事描述让游客越来越着迷. 我们采访过神经科学家、社会学家和我们经验丰富的故事创作者,明白了编织精彩故事的奥秘和技巧.

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家庭度假艺术

需求, 计划, 原因

与家人一起出游是一种十分微妙的利益权衡,比国会的小组委员会还要复杂. 当事情没能按照预期计划进行时,你需要思维敏捷、灵活地进行调整. 当你认为你已经让孩子想通了时,他们又会让你的计划彻底改变. 这就是家庭度假,是家庭成员共同参与的最有意义的行动.

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